JACKWOLF Group
JACKWOLF are a mechanical engineering services company specialising in MEP, decarbonisation and compliance services for new and existing buildings. Passionate about sustainability, JACKWOLF creates safe, comfortable, energy-efficient buildings that stand the test of time.
Challenge
JACKWOLF came to us as they felt their brand identity looked dated and needed a complete refresh. After reviewing their current identity, we proposed ways to revitalise their brand and connect better with their prospects and customers.
Solution
To uncover the brand's DNA, we delivered a unique brand workshop to help us identify JACKWOLF's why, who, how and what. Following the workshop, it was decided to capitalise their name, create a more modern logo and icon, and refresh and modernise their colour palette. Along with JACKWOLF's new visual identity, we re-established the brand's values and established a new tone and voice to help keep their communications clear and consistent.
Results
The new, vibrant brand identity created for JACKWOLF will help them to be instantly recognisable and to stand out in the mechanical engineering world. Their refreshed identity was rolled out across all marketing areas, including new company and sector brochures, social media graphics, large-format print pull-up banners and new business cards.
