JPR Group
JPR is proud of the reputation it has built up over more than 50 years as a leader in construction. Its multi-skilled teams, who work across the UK, are known for their first-class service, expertise and pioneering skills.
Challenge
The business had outgrown its identity, which needed to be brought up to date with a rebrand. JPR also wanted its different services to be clear and part of the parent company. That's where we stepped in as brand consultants. We needed to involve the whole management team because of JPR's broad service portfolio.
Solution
Our first step was a brand review to understand the business and see what we were trying to fix. Next, we held a brand doctor workshop with the senior team and agreed to reposition the three main divisions under the name JPR Group. We all thought this idea would work best with a more modern logo symbolised by building blocks to suggest heritage, growth and stability. After the new group logo was signed off, we designed individual logos for each separate division. These were distinct but clearly still part of the JPR brand family.
Results
The rebrand was greeted with excellent feedback from staff and clients. The senior team felt involved and were very happy with the new brand. But the story goes on. Clearly, this company understands the power of maintaining a strong business identity because JPR signed us as its brand partner.
