The Garage Eccleshall
The Garage has been part of the Eccleshall local community for decades and has recently expanded under a different but familiar name. Its new owners have added classic car expertise through their partner brand, Roadspeed Classics. And they continue to keep their customers happy with a 95% referral rate.
Challenge
But there was a problem. The new owners couldn't shake off the old identity, so they asked us for help. They wanted to end the confusion and start winning new business outside the area. After all, they now offered classic car expertise.
Solution
Creating a new visual identity can potentially alienate your customers, so, for us as brand consultants, it was essential to reinforce the local heritage. We aimed to create a new identity that was different but familiar, reflecting a new chapter in the Garage's evolution.
Results
We suggested a change of name from simply 'The Garage' to 'The Garage Eccleshall'. Our idea was evolution not revolution! Now, the company has a fresh new logo, signage and business stationery. We helped to create a new life for an old business with a long and successful history.
