XPO IT
XPO IT Services has provided secure, high-quality IT recycling and asset disposal services for over 20 years. The company protect its customers' data security and the wider natural environment through sustainable IT asset disposal.
Challenge
The IT asset disposal company were unhappy with its current logo, felt its existing brand identity was outdated and disliked the lack of consistency and clear message of its current brand identity.
Solution
Much of XPO IT's rebranding project, including its colour palette choices, mission statement and values, was handled in-house. So we needed to work closely with key contacts to ensure their new identity aligned with their findings. We refreshed the IT disposal company's logo and created a new brand identity and strapline.
Results
XPO IT's new, modern logo perfectly reflects its mission and values. Their new logo and look and feel were rolled out across all their marketing collateral, including brand identity guidelines, social media graphics, a large-format print pop-up banner, business cards, a customer journey infographic, A4 folder, clothing and images.
"Working with Hope Creative has been an absolute game-changer for our brand. From our very first interaction, Andrew demonstrated unparalleled creativity and professionalism. Andrew took the time to understand our vision and translated it into a stunning logo, an informative and eye-catching infographic, and a cohesive design for our business cards, folder, and print materials.
The results have not only elevated our brand image but have also attracted positive feedback from our customers. We highly recommend Hope Creative to any business seeking top-notch marketing design services!"
