Eddison Wells pride themselves on offering a wealth of mortgage expertise where customer needs come first. That’s why they have never received a bad review.

Trust, integrity and transparency are foremost at this dedicated mortgage and protection business. And these values are backed up every day with high standards of service at an affordable price.

But when a new partnership took over it was time to look at their brand to make sure that it represented these overarching principles.

And they decided that their identity needed a more friendly and welcoming feel – given that they are rated so highly by their customers.

So the new partners Lisa and Mark asked Hope Creative to help with a rebrand. Nothing too radical – they just wanted the new identity to capture the right messages.

We started by talking in more detail about the way they work and why people speak so highly about Eddison Wells. We looked at all the customer reviews and picked up on some common themes.

Once we had done this we could clearly see the disconnection with the old brand and how the new brand could be brought to life.

We felt that the answer for our client was to put the people behind the business literally in the picture with the exciting new identity.

We thought this would create a much less corporate, more people-friendly feel to their business. So we designed a new logo which you can see below.

And our team came up with a new strapline ‘The Key to Great Mortgages’ which runs below caricatures of the new partners within the keyhole device.

We think it really brings home the people side of Eddison Wells. It immediately connects customers to the business in a friendly and personal way.

In addition to the new logo and strapline, we came up with new key messages for the company’s marketing and visuals for a new brochure.

And, to make sure the new brand stays consistent, we put together a brand book with simple guidelines on how their brand should be displayed.

The result, we feel, reinforces everything that customers were saying in their feedback. EddisonWells are not just mortgage advisors; they’re people who listen and people who care.