Thankfully, we had rich heritage to draw inspiration from because Shamsian produce such beautiful goods. Although we knew this brand had to be different, it still had to be part of the thoroughbred Shamsian stable. It also had to show the heritage, the artistry, the uniqueness of this world-leading company. Essentially, this was the next step in Shamsian’s evolution where everyone has access to beautiful things. So our first step in the creative process was creating a name that would appeal to a European market. After we looked at various options and did lots of research, we suggested Marq, Beyond Finish. We felt that this succinctly described what the company was all about. Next, we designed a strong and confident brand with CGI assets and then developed an ecommerce website. This means that clients could now order these beautiful tiles directly online.