The project resulted in a brand identity creation that works across all communication channels – from hard hats to apps. We broke away from the obvious ‘hole in the ground’ imagery by focusing on the finished product. For example, we used a photo of a road flowing again after it’s been repaired. The focus here was clearly on the outcome. So, looking back on the project, the challenge was accepted, a solution was found, and results were achieved with a new brand identity creation.