Tag Archive for: Values

Four things you must know when you create your brand

Why do people love the likes of Nike, Apple, and McDonald’s? Even if you don’t love them, you surely respect the power of such globally successful brands.

This is all because we buy into their DNA. You know what they stand for, you immediately recognise them, and you feel connected. You already have a story about their brand in your mind.

Nike wants us all to be the best that we can be. It says: “If you have a body, you are an athlete’. It wants us all to be included. NIKE, Inc. – Purpose — NIKE, Inc.

Apple simply wants to make our lives easier and richer with its innovative products. It wants to help us learn so that we can all realise our potential. Education – Apple (UK)

And McDonald’s wants to feed us but is also about families and fostering communities. Just watch its latest adverts on television and you can see this in spades. McDonald’s – YouTube

We think this DNA boils down to four key building blocks, which you absolutely must know if you want to build a strong brand.

  1. You need to know why you exist as a business or organisation
  2. You need to know who you are – your ethics and culture
  3. You need to know how you do things – the way your business behaves
  4. You need to know what you do – your specific offer to your customer

It might help if we take a closer look at an iconic brand that we all know well and, quite possibly, love. John Lewis is the largest employee-owned business in the UK. It has been trading for more than 100 years and its central aim has always been to do business differently. By making its staff partners and involving them in decisions, everyone feels a shared sense of ownership and commitment.

Why does John Lewis exist?

John Lewis’s purpose underlines this desire to include its employees: ‘As co-owners we all have a share in the business and a shared commitment to go above and beyond for each otherand our customers’. This is the why. John Lewis Partnership – Our Purpose

Who are they?

These days marketing people would describe John Lewis as a typical ‘caregiver’ brand. It wants to protect customers and behaves in ways that demonstrate this intention. No wonder that acting with integrity and doing the right thing are integral to its DNA. This is the who. John Lewis Partnership – Our values

How do they do business?

The way that John Lewis does things stems from its ethics and culture. It calls this ‘purpose in action’. It’s about walking the walk every day. This company isn’t afraid to describe how it wants its people to act. Treat people with fairness, courtesy and respect are its three guiding principles. This is the how. John Lewis Partnership – Happier People

What do they do?

John Lewis describes itself as a leading multi-channel retailer but what it offers is different. It helps to bring joy to every moment, not just the big occasions. This is the what. For all life’s moments | John Lewis & Partners

Hope Creative is here for you

If you need help answering these four questions about your business, we’re here. We offer interactive Brand Doctor workshops designed to meet the needs of any business.

Why creating a healthy workplace must be on your business to-do list

Every business is only as good as its workforce. So, right now, you should be looking after your people as a key priority. If you’re not doing this, then things will only get worse. 

Let’s look at the latest statistics on employee satisfaction and, be warned, they’re grim!

According to these stats, stress levels are at an all-time high and workers say they feel sad, angry and anxious.

Gallup’s State of the Global Workforce 2022 report states that people are burnt out because of unmanageable workloads. It says they feel unfairly treated and are disengaged because of poor communication from their leaders.

https://www.gallup.com/workplace/349484/state-of-the-global-workplace-2022-report.aspx

Staff are already worn down after the global pandemic. Now nearly half of UK workers say they can’t manage on their current income because of the cost of living. 

This all makes for sober reading but we can fix some of these things. Here’s what we think you can and should do to create a healthy working environment.

Connect people to your culture

Your workplace should be defined by shared ethics, beliefs and attitudes. It engenders a team spirit and a sense of belonging. You can weld your people to your culture by bringing it to life through graphics and messaging. Strong visuals backed up by the right words are a powerful communication tool.

Show people they are valued

Satisfaction at work isn’t just about pay and promotion. It’s about feeling appreciated and listened to because everyone matters. The only way you can do this is if your internal communication channels are effective. They have to be two-way and based on trust, not sound bites. Engagement audits need to be carried out regularly and acted upon.

Share the right information at the right time

As a leader, you must invest your time in telling everyone what’s going on especially through tough times like these. Again, you need to have tried and tested communication channels in place. And your messages have to be authentic. People will see through anything that is contrived. Do you have senior leaders around you with proven communication skills?

Shout about your success stories

Don’t just talk about the good stuff with your senior team and key customers; celebrate your wins with the whole workforce. People feel a sense of pride and feel that they have played their part when they hear good news. Use your social hub and even the office walls to tell your stories. 

Say thank you to your staff

Never underestimate the power of these two little words. And, if you say it publicly through your comms channels, people will really feel connected to your culture. Easy to do and all it costs is your time. So make sure it’s a given in your communication strategy.

Invest in skills and training

This is a tricky thing to do when profits aren’t great but there are ways to empower your teams without breaking the bank. Think about job buddies and mentors and tap into that amazing pool of talent you already have within your organisation. Earlier this year, a survey showed that 70% of UK employees want to upskill. You can share knowledge in an online staff handbook which will save you money on print costs.  

According to the latest CIPD findings, recruitment and retention remain strong and employment confidence is still high despite talk of a UK recession.

https://www.cipd.co.uk/knowledge/work/trends/labour-market-outlook

So it’s not all doom and gloom. Hopefully these ideas will help you to navigate your business successfully through the rest of this turbulent year. And, don’t forget, we can help with your internal communications. Our team is just a phone call or email away 

Why effective communication at work is the key to business success

If you want to run a successful business, you must communicate effectively with your staff. This is especially true now given the current challenges of the post-pandemic, the invasion of Ukraine and cost of living crisis.

Wellbeing research conducted earlier this year stated that only 33% of UK employees felt they belonged to their organisation. The 2022 trends for IC and what to expect from us | Industry News (ioic.org.uk)

This means two thirds of people are feeling disconnected and alienated, which all adds to your burden as an employer or HR professional.

Yes, it’s tough trying to motivate yourself sometimes, let alone the people who work for you so here’s how you can boost morale in your workplace.

Firstly, always remember that your staff are your greatest business asset. They are the people who interact most with your customers and how they behave really matters if you want people to stay loyal to your brand.

According to recent consumer surveys, 88% of buyers stick by a brand that they think is authentic. And nearly half of them will pay more for products and services from a brand they trust.

10 Branding Statistics You Need to Know in 2022 [Infographic] (oberlo.co.uk)

These statistics show just how important it is for your employees to live and breathe your brand ethics. How they engage with your customers will make or break your business.

So how do you keep your people motivated and ‘on message’ when the going gets rough?

Start a conversation with your staff

Listen and talk to your staff. Find out what they’re thinking, what issues are critical to their mental and physical wellbeing at work. Ask how you can support them.

If you want a glimpse at their current mindset, this link is worth checking out. State of the Global Workplace Report – Gallup

Ask for feedback on specific issues

Get feedback on specific issues if people have recently returned to your office after months of working from home. You can ask:

  1. Do they like working remotely or is a hybrid approach best for them?
  • Do they still feel cared for by you as their employer?
  • Are they still on board when it comes to your brand ethics and company purpose?
  • What employee benefits do they think are missing from your job offer?
  • How could you improve the way you communicate with them at work?
  • Do they still feel enthused, motivated, and engaged?

Include questions like these in a ‘Welcome Back’ survey. If people are still working remotely, conduct a regular ‘Keep in touch’ survey.

But you must act on your findings. Tell people what you plan to do, ask for their input whenever you can and be transparent about the outcomes.

Reinforce your vision

Find out if your employees understand your business road map. Do they still know what your company stands for and do they still connect with your ethos?

It’s time to refresh your brand messages and reinforce your vision. Here are our ideas on how you can do this:

  • Desktop video alerts from your leadership team
  • Visuals such as posters and banners in common workplace areas
  • Message walls for staff to create their own brand stories
  • Bite-size brand books and staff handbooks
  • Internal social networks
  • Digital newsletters

Here’s another useful link if you want to know more: Internal Communications Trends for 2022 and Beyond (linkedin.com)

And don’t forget that we’re here too. We can help you to plan your internal communications more effectively and we offer bespoke training and mentoring. Why not get in touch for a chat?

https://hopecreative.co.uk/our-services/

How to keep your staff motivated and engaged in our new world of work

One of the biggest business challenges this year is keeping people on board because the pandemic has left so much collateral damage in its wake.

We now know that the world of work has changed completely. HR and internal comms managers are now facing growing issues around staff morale, absence, and loyalty.

People are insisting on hybrid working and much more flexibility. They want more from their employer and they are questioning their whole career path.

Even the most loyal employees are now asking: ‘Do I really want to do this for the rest of my working life?’

High staff turnover has and will continue to impact every sector, every job type, and every business, everywhere.

But there is a way to use these challenges as a catalyst for change. The ‘build back better’ mantra that organisations including the government are adopting, for example.

This is an opportunity for you to put internal communication at the top of your business agenda and to get buy-in from your senior team.

It’s the right time to show that your organisation has a shared sense of purpose and to bang the drum about your ethics.

‘We love working here and we know why,’ should be your rallying cry.

This is your chance to show your people that they are listened to and valued and to make sure that information flows freely within your business.

You can start by asking your senior team a couple of key questions.

So, let’s look at each question and then drill down into the issues and potential solutions.

Question 1: Are you communicating your messages clearly?

Successful organisations attract people who connect emotionally with their brand. This means you should use creative ways to reinforce your key messages, especially when it comes to recruiting and retaining staff.

But clearly, this approach hasn’t become best, or even, standard practice, if you look at the statistics from earlier this year.

A recent VRAMP survey shows that 48% of organisations are sending out employee communications without measuring if they are effective.

If you want to make sure your organisation communicates effectively, here’s our advice:

Before you communicate, you need to know these things:

  1. Who are you talking to?
  2. How do they access information?
  3. What’s the right channel for them?
  4. Are you telling, involving, or listening to them?
  5. What is this communication about? What, where, when why?
  6. What do you want people to know, feel and do?

And then you need to ask if the communication was successful. Did people understand your message? Can they recall what you said, are they responding positively, and do they feel well informed?

Question 2: Are your people informed and engaged?

Open, interactive communication drives every thriving workplace. But remember, people who say they are satisfied at work are not necessarily engaged.

According to Gallup only 15% of employees are engaged in their work.

This is a difficult fact to deal with but there are things you can do right now to start turning these figures around.

For instance, you can set up social networks to share information and knowledge. Virtual notice boards are also increasingly becoming a key part of the internal comms toolbox.

You can ask for feedback regularly and show that your leaders are really listening to your people. This in turn will build trust which is paramount in the workplace. It always has been and always will be.

And you can invest in employee wellbeing. One thing that the pandemic has taught us all is just how important it is to feel cared for in the workplace.

If people are working more remotely or they’re returning to your offices, now is a good time to carry out a ‘keep in touch’ or ‘welcome back’ audit.

This is your chance to find out how your staff are feeling and to pick up on any common issues. Again, it underlines the trust element and shows you are listening.

Here are a couple of links we found useful when we were doing our research for this blog. Take a look if you have the time.

5 Internal Communications Trends You Need To Know In 2022 (unily.com)

8 Top Internal Communication Trends 2022 (snapcomms.com)

If you want to know more about how to inform, engage and motive your teams, we can help.

Or, if you want to develop your internal communication skills, we offer a range of bespoke training and mentoring services.

It starts with a chat, and we can take it from there.

How we developed our brand story with a new-look website

We’ve been blogging recently about the importance of ethics, social responsibility, and sustainability if you want your business to succeed.  

And, as brand creators, we must practice what we preach. So, with that in mind, we put our own brand through a rigorous health check.

We do this with our clients as part of our tried and tested approach to building great brands. We help to diagnose problems and then suggest remedies as part of our Brand Doctor service.

Firstly, we looked at our purpose and the promises we make to our customers. We asked the three questions we advise our customers to ask themselves:  

  1. Does this business have a clear purpose other than just making money?
  2. Does this business look after people and its local community?
  3. Does this business care about the planet and its future?

Next we revisited our ethics to make sure that we remain true to them and can evidence them with our actions. If your business isn’t built on solid principles that you genuinely believe in, it simply won’t thrive.

Then we checked out our messaging to make sure that we communicate clearly and effectively.

Our findings showed we had some work to do on developing our brand story. That’s because brands never stop evolving. We must work hard to keep our brands relevant in today’s ever-changing marketplace.

We knew we needed to evidence areas where we’re trying to work more sustainably such as reducing our carbon footprint.   

Also, our messages had to be clearer and our commitment to caring for people and our planet had to be more evident.

One way to achieve this would be to revamp our website and so this is what we did.

Our aim was to simplify things and to underline the things that matter most to us as a business.

This meant rewriting content, repackaging our service offering and rethinking the imagery we were going to use on the website.

Making the right connections

We wanted to make a connection with people by showing how we work collaboratively and creatively in a relaxed atmosphere.

So, we turned to experienced Midlands photographer Graham Oakes, our long-standing associate, on a trade for trade basis. We help him and he helps us. Simple!

It was a case of creative minds coming together to create something great.

Graham suggested the Jewellery Quarter, an historic Birmingham landmark, for the photoshoot. It’s a place where people come together to share their ideas.

It was a cold but sunny winter’s day and we needed a hot drink to get the creative juices flowing. So we set up our session at Urban, coffee house in the Big Peg and then Graham went to work.

We’ve collaborated for many years so working together is second nature. It’s all about teamwork and a shared sense of trust in one another’s skills.  

No wonder the results were exactly what we wanted. A big thanks to Graham for doing what he does best. If you think we can help you to develop your brand story, please get in touch.

Why sustainable brands are winning more customers

We talked about ethical brands in our last blog and why more people are buying into them these days.

Now we’re going to look at sustainability and how it’s driving customer behaviour, particularly since the start of the pandemic.

Essentially, a greater sense of social responsibility and environmental awareness means people want to invest in brands echoing their values.

This means a quality product no longer wins customers and their loyalty. We want more.

So you need to be asking: “Is my business sustainable as well as ethical?”

And we need to work out ways to make our products and services ‘greener’ and to show accountability for our actions.

But what do we mean by sustainable?

To answer this question we turned to our friends at Deloitte UK. They carried out a survey last year which threw up some interesting findings.

  • The five sustainable brand practices that consumers value most include:
  • Waste reduction,
  • Reducing carbon footprint
  • Providing sustainable packaging
  • Committing to ethical work practices
  • Respecting human rights
  • There is a 50/50 split between those willing to pay more or not for environmental and ethical brands

Surely, it won’t be long before that even split becomes more like 60/40. So this is the year to start your journey towards becoming a sustainable business.

Think about one thing you can do right now and make a commitment to your customers to do more.

But don’t make bold promises that you can’t keep and avoid the ‘greenwash’ that is creeping into business. Keep it real, keep it honest.

What is greenwashing?

This is where a company shouts about their green credentials but does little in reality to look after the planet. This isn’t just unethical, it’s now illegal.

The UK’s Competition and Market Authority’s (CMA) issued a new Green Claims Code at the start of this year to stop businesses from misleading their customers. It’s definitely worth reading.

Another thing to think about is making your business carbon-positive, not just carbon-neutral. The narrative has changed – it’s not just about planting a tree to offset travel any more.

Here are some questions to get you started:

  1. Are your materials sourced sustainably from ethical companies that pay liveable wages and treat people fairly?
  2. Do you source locally to cut down transport costs and to support the local community?
  3. Have you measured your carbon footprint?
  4. Can you do more e-commerce – is your business set up to trade online?
  5. How about working remotely – do you need that expensive office space?

We can help you to become a more sustainable business. It might be with digital marketing, your social media or setting up your online shopping.

Let us know if you want a chat and we can take it from there.

Does your brand pass the ethics test?

People are buying from ethical brands more and more – we’re becoming values-based consumers. So we want to know if your brand passes the ethics test.

Every brand we help to develop is always built on whatever drives that business – its purpose and the genuine customer promises it stands by.

We call this brand personality – the DNA that roots a business to its core set of values.

But the narrative is changing and we’re substituting the word ‘values’, quite rightly, with the word ‘ethics’.

So what do we mean by ethics? Let’s break it down as we see things right now.

Three questions are becoming key drivers for us as customers when we decide where to buy our goods and services.

  1. Does this business have a clear purpose other than just making money?
  2. Does this business look after people and its local community?
  3. Does this business care about the planet and its future?

Look at the statistics

We can back this up with some key findings from a recent survey carried out by YouGov on behalf of Deloitte.

  • 28% of consumers said they had stopped buying certain products due to ethical or environmental concerns
  • For Generation Z (people aged 25 to 40) this percentage is 45%
  • There is a 50/50 split between those willing to pay more or not for ethical and environmental brands
  • 34% of consumers say lack of information is stopping them from choosing ethical brands

So, as you can see from this survey, our habits are changing. Looking ahead to 2022 and beyond, there are some clear indicators.

Mintel’s 2030 Global Consumer Trends shows that we want control of our purchasing decisions. We want to see transparent information that makes us feel that we’re in the driver’s seat.

We also want to see brands demonstrating ethical actions, rather than ethical commitment. And we want to see brands being honest about their weaknesses and how they plan to improve.

Take our ethics test

A good place to start addressing these issues is to take a long, hard look at your brand by answering these six questions:

  1. Is the information you share clear, transparent and centred around your customers’ needs?
  2. Do you have a company purpose and set of values that show you care about people and the planet?
  3. Do you live up to the promises you make to your customers?
  4. Have you got a plan to improve your ethical credentials?
  5. Can you evidence your customer service claims with third party endorsements?
  6. Can you explain what being ethical means to your business?

Basically, an ethical business is a force for good. It thinks about the impact its actions have on the world. It has a social conscience driven by doing the right thing, not by legislation, regardless of the impact on profits.

Yes, this is a high bar for us all to reach but it’s something we all need to think about if we want our businesses to survive in the ‘new norm’.

Right now, we’re reviewing our own brand because we know we need to do more. If you think we can help your business, please get in touch. We can all learn from each other.

Why you need to understand the power of your brand

It’s really important right now to understand the power of your brand and the difference it can make to your business.

This is because the world has changed since the global pandemic – we’re questioning the fundamental way we live and work.

And this includes redefining the things we value most, the people we trust and the expectations we have from products and services.

Just look at these recent facts taken from 50+ Eye-Opening Branding Statistics – 2021 Edition. They definitely prove how the pandemic has changed our buying habits.

  • 89% of people stay loyal to a brand that shares the same values
  • 69% of consumers buy from brands that want to positively change the world
  • Nearly one in three people have stopped buying from brands due to ethical or sustainability concerns

It’s no wonder then that word-leading brands are taking a long, hard look at the way they do business.

That’s because they understand the power of their brand The Power Of Branding In 2021. And they know why it’s critical right now to revisit their purpose and values.

How a world-leading brand showed its human side

To illustrate this, let’s look at Coca-Cola after Prime Minister Boris Johnson named and shamed it recently. He said it was one of 12 major corporations now producing the bulk of plastic waste.

“But we want to be the solution, not the problem,” Coca-Cola responded, stressing its commitment to net-zero emissions by 2040.

And, given its purpose Refresh the World. Make a Difference you can see why it wants to lead on sustainability. Looking after the planet is in Coca-Cola’s brand DNA and it has, undoubtedly, met the issue head-on. This huge brand has not only revisited its values, it has reinvigorated them.     

Clearly, this company understands its brand, the promises it makes and, unashamedly, invests time and energy into promoting its values.

That’s why its Chairman and CEO James Quincey recently said: “If the pandemic has taught us anything, it’s that we cannot act alone. The crisis has shone a light on the interconnected nature of our world. The lessons we learn must be applied to help us emerge stronger… to get to a more sustainable and inclusive economic future.”

Why authenticity is the key differentiator in 2021

We think there is honesty and humility in this statement as well as reassurance that Coca-Cola hasn’t got it right, but it’s trying.

This type of authenticity is what we believe, as brand consultants, should be the byword of every brand.

Yes, it’s the right thing to do but don’t forget that customers are more wary of superficial brands. If you read Attitudes to brand sustainability and authenticity in Britain | YouGov you’ll understand what we’re saying.

Also, customer expectations are higher than ever. This report is worth reading Consumer Expectations Research – FleishmanHillard if you want to know more. 

Hopefully, you can now see why it’s so important to show the power of your brand. And here’s one last statistic that says it all:

  • 86% of people want to buy from an authentic brand

So what are you waiting for? Get out there now and show that you’re living up to your promises and staying true to your values.

We talk about this subject in great detail at our Brand Doctor workshops. If you would like to join us please let us know. We’d love to talk with you more.

Why your brand is your best business asset

We believe that your brand is your greatest business asset – no matter what you sell, how big you are or where in the world you work.

Yes, this is a bold statement for us to make so let’s talk you through our reasoning.

We’ve already posted about brand value, explaining why this intangible asset equates to up to 80% of your organisation’s overall value.

What gives your brand this value?

Our answer is simple. Great brands attract great people to work for them. Right! And we all buy from brands we like. Fact!  

Basically, your brand helps you to build your second best business asset, your employees.

This is because people are attracted to a company or organisation because they identify with its vision and values. They buy into its ethos – it’s not just about the pay cheque.

Your brand also helps to create your third strongest asset, which is your data. We all know that customer information is king these days in business. Every connection that your brand makes is an opportunity to collect data.   

How do you make a brand great?

Let’s turn to Jeff Bezos, founder of Amazon, one of the most valuable brands in the world. He should know what he’s talking about. Jeff says: ‘A brand for a company is like a reputation for a person’.

Bang on Jeff! This is exactly the point. Your reputation as a person or a business is critical to success in life. Make the right impression and people are hooked from the moment they first interact.

But, here’s the thing. Even if you make the right impression you still need to build on that instinctive, instant connection.

You need to invest in your brand to make it live and breathe – to show its personality. And you need to behave in the right way by making promises to your customers about what they can expect.

Our six golden rules

  1. Engage meaningfully
  2. Be authentic
  3. Earn trust
  4. Give something back
  5. Show you care
  6. Tell the truth

Look at the facts

Each of these six rules is backed up by statistics showing us how customers make choices on what to buy and from where.

And their importance is growing – heightened during the global pandemic. Relationships have been tested, built and broken during these difficult times.

Those businesses that have worked hard on their brand traits have not just survived, they have thrived.  

Here’s a link which backs up what we are saying.

So, remember, it only takes a 1/10th of a second to form an impression of someone or something.

If you want to build a strong brand it has to be about personality and emotion. Think of it as a person. What’s its DNA? What does it look like? And, what does it feel like?

Now think about the brands you love and why. It really is that simple!

If you want to know more, don’t forget that we run Brand Doctor workshops. You can find details here.

How much is your brand worth to your business?

Every business has a brand and every brand has a value. Do you know how much your brand is worth as a business asset?

Probably not if you’re reading this post! So, we’ve put together six simple steps to help you work it out.

But, first of all, let’s remind you why brand is so important to the success of your company or organisation. These are some well-evidenced facts:

  1. Intangible assets such as brands equate to up to 80% of the purchase price when it comes to selling a business
  2. Large brands carry billions of dollars’ worth of value
  3. Even small businesses can have high brand value within their local marketplace or sector
  4. Total value of UK’s leading UK brands is £326.7 billion – even with an eight per cent dip since the global pandemic

These statistics are referenced at the end of this blog along with links you can follow if you want to read more.

Ok, so now we’ll show you the six steps:

Step 1: How much did you invest?

Work out the cost of everything you have spent to set up your brand. This includes logo creation, as well trademarks, domain names, signage and your brand materials. If you’ve brought orange furniture or branded mugs and mouse mats, everything can be counted.  

Step 2: How much does it cost to achieve your current level of market awareness to attract new customers?

Assess how much your marketing and promotional activity has cost your business each year to date.

This can include things such advertising, digital promotions, publicity as well as posters, banners, leaflets and business cards. It can also include your membership costs for networking and events.  

Step 3: How much does it cost to retain your current customer base?

Calculate the amount you have spent on advertising campaigns aimed at existing customers, loyalty programmes, giveaways, rewards and corporate gifts/entertaining.

You also need to include your costs to gather and analyse customer data and feedback. This can often be quite an outlay.

Step 4: How much can you charge for your goods and services?

This is otherwise known as price elasticity and basically means you have to work out how much people will pay compared to another brand. If demand stays high when you charge more, the value of you brand is high.

If you then push up the price, and demand stays high, then you’re really onto a winner. Obviously, this isn’t something you can cost out but it’s really important to factor in when we’re doing this exercise.   

Step 5: How much are your income-based and future net earnings worth?

Now look at your current income, earning potential, cash flow and any cost-savings you have made. What might they be next year or in five years? Then consider the value of your business premises when you bought them and what they are worth now. How much would the rental be if you decided to let your space? Add any potential increases into the overall pot. 

Step 6: How much is your brand worth compared to others?

Lastly, take a look at competitor brands in your market place that are similar to yours in size and offer. How much did they sell for, what’s the sale price or how much would you be prepared to pay? It’s just like selling your house and getting a market-based evaluation. 

These six steps aren’t the only ways you can work out the value of your brand but we think they are definitely worth knowing. We hope you do too! Here are the links we used as part of our research. Check them out if you want to know more:

Here are the links we used as part of our research. Check them out if you want to know more:

Top UK brands 2021 | Statista

Brand Valuation Methodology | Brandirectory

10 Branding Statistics You Need to Know in 2021 [Infographic] (oberlo.com)

Why not sign up for our monthly blog. Next time we’ll be talking about why your brand is your best business asset.

Also, let us know if you’re interested in joining one of our Brand Doctor workshops. You can find details here