As business owners, we might feel like we’re in the ‘Last Chance Saloon’ right now but not if we start thinking differently. We can get through this if we change our mindset. But, before we get into the ‘how’, we need to look at the ‘why’. Let’s go back to last year when Covid-19 took […]
Trust has always been important to customers and we’re now told that 70% of people are buying from a business because of its values. 86% of consumers will only support authentic brands. The global pandemic has helped to drive this shift which is why we should all be focussing on social connections, meaningful relationships and […]
Let’s face it the world has changed. The ‘new norm’ means that we all have to do business differently now. Online commerce and communication are critical which means that your online presence as a business has to be strong and authoritative. Trusted relationships, social connection and authenticity are more important than ever because of the […]