Entries by Andrew
Do customers value your brand?
Trust has always been important to customers and we’re now told that 70% of people are buying from a business because of its values. 86% of consumers will only support authentic brands. The global pandemic has helped to drive this shift which is why we should all be focussing on social connections, meaningful relationships and […]
Is your brand future-proof?
Let’s face it the world has changed. The ‘new norm’ means that we all have to do business differently now. Online commerce and communication are critical which means that your online presence as a business has to be strong and authoritative. Trusted relationships, social connection and authenticity are more important than ever because of the […]