In today’s fiercely competitive marketplace, establishing a robust brand identity is critical for standing out and forging connections with your target audience. Visual design stands as one of the most influential facets of brand identity, encompassing logos, colour schemes, and typography, each playing a pivotal role in shaping brand perception and conveying its values. In […]
Your business will benefit if you add video content to your marketing mix. That’s pretty indisputable. You can tell your brand story and show people exactly what you’re all about. Video captivates and engages with your audience; it entertains and educates. We wrote about this in a recent blog but there’s a lot more going […]
You might think you have a great brand, but it won’t work without a strong social media plan. The two go hand in hand and that’s that! But, for some of us, social media is the biggest challenge when it comes to gaining traction in the marketplace. This is because it’s something you must own, […]
Video has become one of the most powerful ways to build brands that win business. It’s now seen as the most effective marketing tool for telling your brand story. Video creates a memorable, emotional connection with your buyer. In fact, 91% of consumers now want to see online video from businesses, according to a study […]
Your brand creates awareness about your business. Marketing creates a direct connection with your customer. One won’t work without the other, it’s as simple as that! Imagine your brand as the author of a book and marketing as the publisher. Very different roles but totally the same purpose – to tell a story that people […]
You must understand the basics of PR if you want your brand to grab people’s attention and, ultimately, succeed. But, firstly, what do we mean by PR? Let’s focus our attention on some simple definitions that should help. In simple terms, PR (Public Relations) is about reputation. Every single business that has ever been […]
We talked about four key ways to bring your brand to life in our last blog. This time, we continue the theme but we’re focusing on something else that’s just as important – your brand story. Every brilliant brand tells a compelling story where its vision, values and distinctive offer connect emotionally with its target […]
If you understand four fundamental things about your business, you can use them to bring your brand to life. That’s why big brands are instantly recognisable. They know: We talked about this in our last blog which might be worth a fresh look before you read on. So, what are the four ways you can […]
Why do people love the likes of Nike, Apple, and McDonald’s? Even if you don’t love them, you surely respect the power of such globally successful brands. This is all because we buy into their DNA. You know what they stand for, you immediately recognise them, and you feel connected. You already have a story […]
Every business is only as good as its workforce. So, right now, you should be looking after your people as a key priority. If you’re not doing this, then things will only get worse. Let’s look at the latest statistics on employee satisfaction and, be warned, they’re grim! According to these stats, stress levels are […]