Why do people love the likes of Nike, Apple, and McDonald’s? Even if you don’t love them, you surely respect the power of such globally successful brands. This is all because we buy into their DNA. You know what they stand for, you immediately recognise them, and you feel connected. You already have a story […]
Every business is only as good as its workforce. So, right now, you should be looking after your people as a key priority. If you’re not doing this, then things will only get worse. Let’s look at the latest statistics on employee satisfaction and, be warned, they’re grim! According to these stats, stress levels are […]
If you want to run a successful business, you must communicate effectively with your staff. This is especially true now given the current challenges of the post-pandemic, the invasion of Ukraine and cost of living crisis. Wellbeing research conducted earlier this year stated that only 33% of UK employees felt they belonged to their organisation. […]
One of the biggest business challenges this year is keeping people on board because the pandemic has left so much collateral damage in its wake. We now know that the world of work has changed completely. HR and internal comms managers are now facing growing issues around staff morale, absence, and loyalty. People are insisting […]
We’ve been blogging recently about the importance of ethics, social responsibility, and sustainability if you want your business to succeed. And, as brand creators, we must practice what we preach. So, with that in mind, we put our own brand through a rigorous health check. We do this with our clients as part of […]
We talked about ethical brands in our last blog and why more people are buying into them these days. Now we’re going to look at sustainability and how it’s driving customer behaviour, particularly since the start of the pandemic. Essentially, a greater sense of social responsibility and environmental awareness means people want to invest in […]
People are buying from ethical brands more and more – we’re becoming values-based consumers. So we want to know if your brand passes the ethics test. Every brand we help to develop is always built on whatever drives that business – its purpose and the genuine customer promises it stands by. We call this brand […]
It’s really important right now to understand the power of your brand and the difference it can make to your business. This is because the world has changed since the global pandemic – we’re questioning the fundamental way we live and work. And this includes redefining the things we value most, the people we trust […]