We believe that your brand is your greatest business asset – no matter what you sell, how big you are or where in the world you work. Yes, this is a bold statement for us to make so let’s talk you through our reasoning. We’ve already posted about brand value, explaining why this intangible asset […]
Every business has a brand and every brand has a value. Do you know how much your brand is worth as a business asset? Probably not if you’re reading this post! So, we’ve put together six simple steps to help you work it out. But, first of all, let’s remind you why brand is so […]
Do you understand how much your brand actually adds to the value of your business? If you’re looking to merge, sell or attract investors, it’s really important to know this. It’s also helpful because you can make the right case for spending money on your brand because you know it adds to the bottom line. […]
If your brand is authentic, people will buy your products and services. It’s as simple as that! But making sure that your brand is real and relevant isn’t that easy. It takes time and effort to build an identity that stays the distance – especially in these very challenging times. So here are two things […]
If there’s one thing every business should have learned through lockdown, it’s the importance of having an online brand presence. That’s because doing business digitally is here to stay. But if you’re not convinced, there are some pretty compelling statistics emerging. Yes, no matter which survey you read, it appears that over 80% of people […]
Science says it takes an average of 66 days to form a habit. This suggests that you should be used to the ‘new normal’ by now. You should be developing your brand during this global pandemic in different ways. But have you really adapted your behaviour since the ‘new normal’ reshaped the UK economy? Or […]