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Unleash the Potential of Colour Psychology in Branding: The Definitive Guide to Crafting Your Ideal Palette for Business Success

You might think you’ve got a stellar brand, but without a savvy colour strategy, it’s like a ship without a compass. The truth is, colours pack a psychological punch, and selecting the right palette can make or break your brand’s impact. But let’s face it: for many of us, choosing colours feels like diving into […]

Navigating Trends – Timeless vs. Trendy in Logo Design

Let’s dive into the world of logo design, where finding the perfect balance between timeless appeal and trendy aesthetics is key. It’s a bit like walking a tightrope, but fear not – we’re here to guide you through the process. Timeless Logo Design – Embracing Classic Appeal When it comes to timeless logo design, simplicity […]

The Power of Visual Identity: Unpacking the Elements of Successful Branding

In today’s fiercely competitive marketplace, establishing a robust brand identity is critical for standing out and forging connections with your target audience. Visual design stands as one of the most influential facets of brand identity, encompassing logos, colour schemes, and typography, each playing a pivotal role in shaping brand perception and conveying its values. In […]

Things you need to know about video marketing

Your business will benefit if you add video content to your marketing mix. That’s pretty indisputable. You can tell your brand story and show people exactly what you’re all about. Video captivates and engages with your audience; it entertains and educates. We wrote about this in a recent blog but there’s a lot more going […]

Social media is the must-have marketing tool for every brand

You might think you have a great brand, but it won’t work without a strong social media plan. The two go hand in hand and that’s that! But, for some of us, social media is the biggest challenge when it comes to gaining traction in the marketplace. This is because it’s something you must own, […]

How video storytelling can make a good brand great

Video has become one of the most powerful ways to build brands that win business. It’s now seen as the most effective marketing tool for telling your brand story. Video creates a memorable, emotional connection with your buyer. In fact, 91% of consumers now want to see online video from businesses, according to a study […]

Why you need marketing to build your brand

Your brand creates awareness about your business. Marketing creates a direct connection with your customer. One won’t work without the other, it’s as simple as that! Imagine your brand as the author of a book and marketing as the publisher. Very different roles but totally the same purpose – to tell a story that people […]

Why PR is the driving force behind your brand

You must understand the basics of PR if you want your brand to grab people’s attention and, ultimately, succeed. But, firstly, what do we mean by PR? Let’s focus our attention on some simple definitions that should help. In simple terms, PR (Public Relations) is about reputation. Every single business that has ever been […]

How to bring your brand to life

We talked about four key ways to bring your brand to life in our last blog. This time, we continue the theme but we’re focusing on something else that’s just as important – your brand story. Every brilliant brand tells a compelling story where its vision, values and distinctive offer connect emotionally with its target […]

Four ways to make your brand live and breathe

If you understand four fundamental things about your business, you can use them to bring your brand to life. That’s why big brands are instantly recognisable. They know: We talked about this in our last blog which might be worth a fresh look before you read on. So, what are the four ways you can […]

Four things you must know when you create your brand

Why do people love the likes of Nike, Apple, and McDonald’s? Even if you don’t love them, you surely respect the power of such globally successful brands. This is all because we buy into their DNA. You know what they stand for, you immediately recognise them, and you feel connected. You already have a story […]

Why creating a healthy workplace must be on your business to-do list

Every business is only as good as its workforce. So, right now, you should be looking after your people as a key priority. If you’re not doing this, then things will only get worse. Let’s look at the latest statistics on employee satisfaction and, be warned, they’re grim! According to these stats, stress levels are […]

Why effective communication at work is the key to business success

If you want to run a successful business, you must communicate effectively with your staff. This is especially true now given the current challenges of the post-pandemic, the invasion of Ukraine and cost of living crisis. Wellbeing research conducted earlier this year stated that only 33% of UK employees felt they belonged to their organisation. […]

How to keep your staff motivated and engaged in our new world of work

One of the biggest business challenges this year is keeping people on board because the pandemic has left so much collateral damage in its wake. We now know that the world of work has changed completely. HR and internal comms managers are now facing growing issues around staff morale, absence, and loyalty. People are insisting […]

How we developed our brand story with a new-look website

We’ve been blogging recently about the importance of ethics, social responsibility, and sustainability if you want your business to succeed. And, as brand creators, we must practice what we preach. So, with that in mind, we put our own brand through a rigorous health check. We do this with our clients as part of […]

Why sustainable brands are winning more customers

We talked about ethical brands in our last blog and why more people are buying into them these days. Now we’re going to look at sustainability and how it’s driving customer behaviour, particularly since the start of the pandemic. Essentially, a greater sense of social responsibility and environmental awareness means people want to invest in […]

Does your brand pass the ethics test?

People are buying from ethical brands more and more – we’re becoming values-based consumers. So we want to know if your brand passes the ethics test. Every brand we help to develop is always built on whatever drives that business – its purpose and the genuine customer promises it stands by. We call this brand […]

Why you need to understand the power of your brand

It’s really important right now to understand the power of your brand and the difference it can make to your business. This is because the world has changed since the global pandemic – we’re questioning the fundamental way we live and work. And this includes redefining the things we value most, the people we trust […]

Why your brand is your best business asset

We believe that your brand is your greatest business asset – no matter what you sell, how big you are or where in the world you work. Yes, this is a bold statement for us to make so let’s talk you through our reasoning. We’ve already posted about brand value, explaining why this intangible asset […]

How much is your brand worth to your business?

Every business has a brand and every brand has a value. Do you know how much your brand is worth as a business asset? Probably not if you’re reading this post! So, we’ve put together six simple steps to help you work it out. But, first of all, let’s remind you why brand is so […]

How your brand adds value to your business

Do you understand how much your brand actually adds to the value of your business? If you’re looking to merge, sell or attract investors, it’s really important to know this. It’s also helpful because you can make the right case for spending money on your brand because you know it adds to the bottom line. […]

How to keep your brand real and relevant

If your brand is authentic, people will buy your products and services. It’s as simple as that! But making sure that your brand is real and relevant isn’t that easy. It takes time and effort to build an identity that stays the distance – especially in these very challenging times. So here are two things […]

Five ways to improve your online brand presence

If there’s one thing every business should have learned through lockdown, it’s the importance of having an online brand presence. That’s because doing business digitally is here to stay. But if you’re not convinced, there are some pretty compelling statistics emerging. Yes, no matter which survey you read, it appears that over 80% of people […]

How to build your brand in the middle of a global pandemic

Science says it takes an average of 66 days to form a habit. This suggests that you should be used to the ‘new normal’ by now. You should be developing your brand during this global pandemic in different ways. But have you really adapted your behaviour since the ‘new normal’ reshaped the UK economy? Or […]

Why it’s make or break for your brand

As business owners, we might feel like we’re in the ‘Last Chance Saloon’ right now but not if we start thinking differently. We can get through this if we change our mindset. But, before we get into the ‘how’, we need to look at the ‘why’. Let’s go back to last year when Covid-19 took […]

Do customers value your brand?

Trust has always been important to customers and we’re now told that 70% of people are buying from a business because of its values. 86% of consumers will only support authentic brands. The global pandemic has helped to drive this shift which is why we should all be focussing on social connections, meaningful relationships and […]

Branding, trusted relationships, social connection, authenticity

Is your brand future-proof?

Let’s face it the world has changed. The ‘new norm’ means that we all have to do business differently now. Online commerce and communication are critical which means that your online presence as a business has to be strong and authoritative. Trusted relationships, social connection and authenticity are more important than ever because of the […]

Startup business, branding

Why day one starts with your brand

The moment you decide to start up a business, you need to think brand. It’s the key to every successful company – no matter how big or small. It makes you stand out from your competitors; it adds value to your offer and it connects you with your customers. It’s a cornerstone of your business. […]